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  • Writing Tips for Recent Graduates

    Lynn Gaertner-Johnston

    by Lynn Gaertner-Johnston

    If you are making the transition from college to work, you must know this: Writing that succeeds in college fails in business. That’s because professors and college instructors require one style of writing. But executives, supervisors, employees, and clients need something completely different.

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  • What Should You Really Say When Your Customer Complains?

    Bernice Johnston

    by Bernice Johnston

    First, do you know what they’re really complaining about? Do you really know what makes them angry?

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  • Six Steps to Written Communication that Gets Results

    Natasha Terk

    by Natasha Terk

    Are you writing to influence your manager to increase your budget or accept your proposal?  Do you want to make sure people have all the information they need to attend the upcoming conference or off-site meeting?  Follow this six-step writing process to get the results you want from your written communication.  


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  • Apologize--Do It Wrong and You'll Be Sorry

    Dianna Booher

    by Dianna Booher

    Why won’t the latest celebrity flap go away? Situations calling for a public apology come and go about once a month. Some rock star, movie actor, athlete, or politician gets caught shoplifting, driving while drunk, doing drugs, having an affair, uttering prejudicial slurs over an open mic, or taking a bribe, and the public becomes outraged about the duplicity. The public persona and principles preached don’t match the private behavior.

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