Carol Kinsey Goman

Carol Kinsey Goman

Carol Kinsey Goman, Ph.D., is an executive coach, author and keynote speaker who addresses association, government, and business audiences around the world. Her latest book and program topic is THE SILENT LANGUAGE OF LEADERS: How Body Language Can Help - or Hurt - How You Lead.

Contact Information:
CGoman@CKG.com
510-526-1727
http://www.SilentLanguageOfLeaders.com

Knol
 

Seven Presentation Strategies

Tim Cook steps into the spotlight with his first big product announcement on Tuesday when he unveils the iPhone 5. Which has customer and investors wondering: Does Cook have the marketing fair to excite an audience? Will adopt the look and affect that became such an iconic part of Apple's leadership?

The man Cook is replacing is, of course, Apple’s founder and celebrity CEO, Steve Jobs. Jobs is the charismatic turtleneck-clad icon who has become the face, heart and soul of Apple. And his personal style is very different from Cook’s.

Where Jobs is the tech visionary and influential innovator, Cook is respected for his operational genius, dedication to perfection, work ethic and intensity. Where Jobs sought the spotlight, Cook has kept a low public profile. Cook is often referred to as the soft-spoken yin to Jobs’ more volatile yang.

Steve Jobs is an original, and his charisma can’t be replicated. If Cook tries to do so, it’s a sure recipe for failure.

But just because Cook shouldn’t try to be Jobs, it doesn’t mean that he can’t learn from Jobs. In fact, there are seven presentation strategies that Jobs is famous for and that Cook should, and most probably will, emulate.

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© 2011 Carol Kinsey Goman

Labels: body language  carol kinsey goman  presentation straegies