Adele Sommers

Adele Sommers

Adele Sommers, Ph.D. is the author of the award-winning "Straight Talk on Boosting Business Performance" success program. She helps people start up, tune up, or make over their businesses; align their life passions with their business purposes; and "discover and recover" the profits their businesses may be losing daily through overlooked performance potential.

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7 Steps for Pinpointing Your Audience and Designing Your Offerings (Part 1)

How do you create an irresistible personal connection with your audience? One that’s strong enough to grab your prospects by the eyeballs, ears, or fingertips and draw them magnetically into your sphere of influence?

Whether you seek customers, clients, subscribers, project collaborators, students, or affiliates, I offer seven recommendations for identifying your audiences, discovering the most compelling ways to speak to them, and then using the information you gather to create your book, product, service, Web site, or custom solution.

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Labels: communication practices  personal & career development  success factors