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The FOUR Conversations: Daily Communication that Gets Results

The Four Conversations demonstrates how to use the right conversation at the right time—planning and starting each one well, and finishing every conversation effectively—to produce the results we want and the improved productivity our organizations need. Winner of the Best Management Book of 2009 from 800 CEO READ.

The FOUR Conversations: Dailey Communication that Gets Results

Jeffrey and Laurie Ford

Jeffrey and Laurie Ford

Jeffrey Ford and Laurie Ford are, both literally and figuratively, a marriage of theory and practice. Jeffrey is an associate professor of management in the Max M. Fisher College of Business at The Ohio State University in Columbus, Ohio. Laurie, with a Ph.D. in engineering, is a professional speaker, trainer, and management consultant.  Together, Jeff and Laurie have served as educators and consultants to scores of businesses, government agencies, and not-for-profit organizations, including Intel, NASA, JP Morgan Chase, the U.S. Department of Energy, and the Ohio Hospital Association.  They are authors of numerous articles for academic and professional management journals, including the Harvard Business Review. Their collaboration provides a unique approach to making management easier, organization change less painful, and collaboration less stressful. 

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Deadlines--A Powerful Tool for Accomplishment

Do you use deadlines when you make requests?  Deadlines are one of the most powerful tools for accomplishment you can use.  They give people information that allows them to organize and prioritize the work they have.  Without due dates, people aren’t sure when they should work on things.  As a result, work gets postponed, no matter how urgent or important it might be.

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© 2011 Jeffrey and Laurie Ford

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