Designing Information To Help People Act Quickly

Today's media-saturated world challenges people to comprehend and respond quickly to a plethora of visual messages! Did you know that more than 300,000 new book titles appear annually, and over 18,000 magazines exist just in the U.S.?

Our colleagues, employees, and customers are all overloaded and attention-limited! The competition for their attention is fierce, and not likely to subside any time soon.

For this reason, it's quite possible that our news-based and "how-to" information -- such as memos, newsletters, policies, procedures, instructions, user manuals, and system interfaces -- may just be adding to audience overwhelm instead of helping people perform.

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© 2007 Business Performance Inc., Adele Sommers, All Rights Reserved

Labels: communication practices  success factors