Focusing on Consistency (Part 2)

Consistently pleasant customer experiences produce “raving fans” who spread positive “buzz” about our products and services. In contrast, even a single unhappy experience can sour a customer, who may then take her business elsewhere. This customer often doesn’t inform us of the reason — but does tend to rant unhappily to an even wider circle of friends, according to the American Management Association.

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Labels: communication practices  personal & career development  success factors