Martin Westerman

Martin Westerman is a Seattle-based consultant, writer and lecturer.  He’s known for his engaging presentations on green business, his green lifestyle consulting, his sustainability books (Easy Green, and The Business Environmental Handbook) and other writings. 

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Going Green

Businesspeople tend to see “going green” as something overwhelming.  Massive and complex.  Unmanageable.  But actually, it’s the opposite.  Completing a basic list of activities can set your business on the road to going green, and you can move beyond that at your own pace.  But beware—you might have to move faster than you’d intended, in order to keep up with your competitors.

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© 2011 Martin Westerman

Labels: consultant  easy green  martin westerman  the business environmental handbook