Adele Sommers

Adele Sommers

Adele Sommers, Ph.D. is the author of the award-winning "Straight Talk on Boosting Business Performance" success program. She helps people start up, tune up, or make over their businesses; align their life passions with their business purposes; and "discover and recover" the profits their businesses may be losing daily through overlooked performance potential.

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How Do You Measure Your Customer's Wow Factors?

Do you know what really thrills your customers about your offerings? I don't mean what merely gets them temporarily excited, such as the promises you make in your marketing campaigns. Rather, I'm referring to the subtler, cumulative effects of impressing your audiences — by systematically building in and assessing the quality of your products and services.

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Labels: communication practices  personal & career development  success factors