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Fast Tracks Insight Interview
John Kotter

Helping Good Ideas Survive

An interview with John Kotter

A renowned expert tells you how your good ideas can survive the critics and take off 

"You can keep your good ideas from being shot down and build sufficiently strong support around them so that successful action follows. Our suggestions are counterintuitive, and they work."

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Dr. John P. Kotter is Chief Innovation Officer at Kotter International, a change leadership firm that works with large organizations to help them complete major change efforts. He is also the Konosuke Matsushita Professor of Leadership, Emeritus at the Harvard Business School and a graduate of MIT and Harvard. Dr. Kotter is widely regarded as the foremost author and speaker on the topics of leadership and change. He has been on the Harvard Business School faculty since 1972, and is the mind behind the 8 Step Process for Leading Change—a realistic and proven process for implementing successful transformations that is now standard in business school curricula and widely used by organizations around the world. Most recently, Dr. Kotter co-founded Kotter International, whose mission is to “guide, educate, and inspire people so that they can become significantly better leaders, successfully transform organizations into truly great enterprises, and build a better world for future generations.”

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Buy-in: Saving your good idea from getting shot down