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Fast Tracks Insight Interview
Michael C. Donaldson

The Wish-Want-Walk Method for Reaching Agreements that Work

An interview with Michael C. Donaldson

Preparation is essential for reaching a successful agreement.  Here's a proven way to prepare for and to conduct any negotiation to get the results you want.

"The most advanced communication technology in this high technology era is: Two chairs, two people, and a lot of time."

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Michael C. Donaldson is an entertainment attorney who has been fighting for independent filmmakers for over thirty years.  As President of the International Documentary Association, he negotiated with the cable networks to prevent the wholesale migration of credits from the screen to the internet by organizing and leading the Documentary Credit Coalition.  He served on the Advisory Committee for the Documentary Filmmakers Statement of Best Practices in Fair Use and serves on the Advisory Committee of the Stanford Fair Use Project.  He negotiated with Media Professional Insurance Company, Chubb Insurance Company, and other companies to offer fair use riders on the E&O insurance policies which allowed many films to be made under the fair use doctrine.  He helped draft Orphan Works legislation, as well as, the Rome Resolution to harmonize Fair Use across the European Union.   

In addition, he also wrote Clearance & Copyright, used in 50 film schools and winner of three national book awards.  He is also the co-author of The American Bar Associations’ Legal Guide to Independent Filmmaking.

Contact Information:
(310) 277-8394

Fearless Negotiating: The Wish-Want-Walk Method to Reaching Agreements that Work